By James B. Pick
Exploit the benefits of Geographic info structures on your business
as soon as the area of cartographers and different experts, Geographic info platforms (GIS) are more and more being hired by way of the company neighborhood. Location-based providers, provide chain administration, administration of field-distributed gear, geographical advertising and marketing and merchandising, and the spatial internet are a few of the present company functions which utilize GIS ideas.
Written particularly for the businessperson, Geo-Business: GIS within the electronic Organization is the 1st e-book to supply finished insurance of GIS functions within the company and organizational environment. Going past a strictly geographical concentration, this ebook units GIS within the context of commercial info platforms and different company sub-disciplines akin to logistics, advertising, finance, and strategic administration. It provides from an organizational viewpoint some great benefits of spatially allowing present company structures and illustrates how GIS is utilized within the genuine global via rigorous case learn analyses of twenty businesses, together with Baystate overall healthiness, Chico’s, Kaiser Permanente, Lamar advertisements corporation, Rand McNally, Southern corporation, Sears Roebuck, and Sperry Van Ness.
during this ebook, you’ll discover:
- What GIS is and the way it may be built-in into your organization’s current details infrastructure.
- How GIS is at present making companies larger, and the way you could follow an analogous concepts in your or association.
- The increasing roles of GIS and spatial applied sciences within the internet and cellular environments.
- The moral, felony, and safeguard problems with exact applied sciences
- How to behavior a cost/benefit and ROI analyses for GIS.
Grounded within the actual global of industrial and IT, Geo-Business will convey you ways spatially permitting your IT structures may give you a special virtue to overcome your opponents available in the market, win and keep buyers, develop your online business, make greater judgements, improve new services, and optimize your workflow.Content:
Chapter 1 GIS within the electronic financial system (pages 1–37):
Chapter 2 info structures and GIS (pages 38–69):
Chapter three helping enterprise judgements (pages 70–98):
Chapter four company functions (pages 99–132):
Chapter five Customer?Facing GIS: internet, E?Commerce, and cellular strategies (pages 133–168):
Chapter 6 Spatial platforms improvement (pages 169–194):
Chapter 7 the price of making an investment in GIS (pages 195–226):
Chapter eight coping with Spatial info (pages 227–260):
Chapter nine Organizational and points (pages 261–294):
Chapter 10 Industries and Outsourcing (pages 295–326):
Chapter eleven moral, felony, and defense problems with Spatial applied sciences (pages 327–354):
Chapter 12 GIS and company procedure (pages 355–385):